One-Year Comprehensive Course: Web Development and Digital Marketing Mastery

2.1 Advanced JavaScript and ES6+ (12 Hours)

• Modern JavaScript features: Arrow functions, promises, and async/await
• Event handling, error handling, and debugging

2.2 Client-Side Frameworks (16 Hours)

• Introduction to React.js or Vue.js
• Building dynamic components and managing state

2.3 Front-End Performance Optimization (12 Hours)

• Optimizing code and assets for faster loading times
• Best practices for user experience

3.1 Introduction to PHP (15 Hours)

• Syntax, variables, loops, and functions
• Handling forms and user input

3.2 Working with Databases (15 Hours)

• Introduction to MySQL: Creating, reading, updating, and deleting records
• Integrating PHP with databases using PDO

3.3 Advanced PHP Features (15 Hours)

• Object-oriented programming (OOP) in PHP
• Error handling and file management

3.4 Building a Complete PHP Web Application (15 Hours)

• User authentication and session management
• Building a small content management system (CMS)

4.1 PHP Frameworks (20 Hours)

• Introduction to Laravel or CodeIgniter
• MVC architecture: Building reusable and scalable applications

4.2 E-commerce Portal Development (30 Hours)

• Customizing WooCommerce, Shopify, or Magento platforms
• Setting up product catalogs, cart functionality, and user accounts

5.1 Understanding APIs (10 Hours)

• RESTful APIs: GET, POST, PUT, DELETE methods
• Creating and consuming APIs with PHP

5.2 Payment Gateway Integration (20 Hours)

• Overview of payment gateways (PayPal, Stripe, Razorpay)
• Integrating payment systems into eCommerce platforms

5.3 Practical Projects (10 Hours)

• Developing an application with third-party API integrations

6.1 Hosting and Domain Management (8 Hours)

• Configuring shared and cloud hosting
• Setting up SSL certificates

6.2 Website Maintenance (12 Hours)

• Debugging and troubleshooting common issues
• Best practices for website security and backups

Segment 1: Search Engine Optimization (SEO) (40 Hours)

Module 1: SEO Fundamentals (6 Hours)

• SEO basics, search engine mechanics, and types of SEO

Module 2: Keyword Research and On-Page SEO (10 Hours)

• Tools: SEMrush, Google Keyword Planner

Module 3: Technical SEO and Analytics (12 Hours)

• Website speed optimization, crawl errors, and schema markup

Module 4: Off-Page SEO and Link Building (12 Hours)

• Backlinks, local SEO, and Google My Business

Module 1: Social Media Basics and Profile Setup (8 Hours)

• Business profile optimization for major platforms

Module 2: Social Media Optimization (12 Hours)

• Content planning, hashtag strategies, and community building

Module 3: Social Media Advertising (20 Hours)

• Campaign setup and optimization on Meta, LinkedIn, and TikTok

Module 1: PPC Basics and Campaign Setup (6 Hours)

• Google Ads overview and campaign objectives

Module 2: Google Ads Mastery (20 Hours)

• Search and display ads, remarketing, and shopping ads

Module 3: PPC Analytics and Optimization (8 Hours)

• Campaign analysis and A/B testing

Module 4: Advanced PPC Strategies (6 Hours)

• Smart bidding and cross-channel integration

Module 1: Basics and Tools (6 Hours)

• Affiliate platforms and revenue models

Module 2: Building and Scaling Affiliate Websites (10 Hours)

• WordPress setup, SEO for affiliates, and traffic strategies

Module 3: Advanced Monetization (4 Hours)

• Diversifying income streams

Email Marketing (6 Hours)

• Tools: Mailchimp, ActiveCampaign

WhatsApp Marketing (4 Hours)

• WhatsApp Business setup and campaign automation

Total Duration: 370 Hours (220 Hours Web Development + 150 Hours Digital Marketing)

Learning Outcomes:

• Web Development: Master full-stack development, frameworks, API integration, and eCommerce customization.