Digital Marketing Mastery Course with AI Specializations: Beginner to Expert

Module 1: Social Media Fundamentals (8 Hours)

• Overview of Platforms and Their Audiences (4 Hours)
• Optimizing Business Profiles (4 Hours)

Module 2: Social Media Optimization (SMO) (12 Hours)

• Engagement Strategies and Analytics (6 Hours)
• Community Building and Networking (6 Hours)

Module 3: Social Media Advertising (20 Hours)

• Meta Ads: Campaign Creation and Optimization (10 Hours)
• LinkedIn, TikTok, and Pinterest Ads (10 Hours)

Module 1: PPC Basics and Campaign Setup (6 Hours)

• Understanding PPC and Campaign Structures (3 Hours)
• Key Metrics and Campaign Objectives (3 Hours)

Module 2: Google Ads Mastery (20 Hours)

• Search Ads, Display Ads, and Remarketing (12 Hours)
• YouTube Ads and Shopping Campaigns (8 Hours)

Module 3: PPC Analytics and Optimization (8 Hours)

• Campaign Analytics with Google Tools (4 Hours)
• A/B Testing for Optimization (4 Hours)

Module 4: Advanced PPC Strategies (6 Hours)

• Performance Max Campaigns and Smart Bidding (3 Hours)
• Cross-Channel Campaign Integration (3 Hours)

Module 1: Introduction to Affiliate Marketing (6 Hours)

• Revenue Models and Key Programs (4 Hours)
• Affiliate Tools and Platforms (2 Hours)

Module 2: Building and Scaling Affiliate Campaigns (10 Hours)

• Creating and Optimizing Affiliate Websites (6 Hours)
• Traffic Generation Techniques (4 Hours)

Module 3: Advanced Monetization (4 Hours)

• Diversifying Revenue Streams (2 Hours)
• Affiliate Analytics and Scaling (2 Hours)

Module 1: Leveraging AI in Digital Marketing (2 Hours)

• Introduction to AI Tools for Marketing Efficiency
• Overview of GPT-4.0 and Generative AI Applications

Module 2: Canva Pro for Marketing Creativity (3 Hours)

• Advanced Canva Techniques: Templates and Custom Designs
• Creating Visual Content for Social Media and Ads
• Collaborative Features for Teams

Module 3: Photo Editing and Creative Tools (3 Hours)

• Overview of Adobe Express, Lightroom, and Snapseed
• AI-enhanced Editing for Images and Videos

Module 4: Content Creation with GPT-4.0 (2 Hours)

• Using GPT-4.0 for Content Ideas and Copywriting
• Automating Blog Writing, Captions, and Email Campaigns

Email Marketing (6 Hours)

• Campaign Strategy and Tools (4 Hours)
• A/B Testing and Performance Tracking (2 Hours)

WhatsApp Marketing (4 Hours)

• Setting Up WhatsApp Business Accounts (2 Hours)
• Crafting Engaging Campaigns and Automation (2 Hours)

Advanced Google Tools (6 Hours)

• Google Analytics: Deep Dive into Reporting
• Google Tag Manager for Tracking Events and Goals

Google Data Studio (4 Hours)

• Building Custom Dashboards for Campaign Performance

• Total Duration: 170 Hours
• Segments: SEO, SMM, PPC, Affiliate Marketing + AI and Specialization Modules
• Key Learning Outcomes:
  • Master SEO, social media optimization, PPC, and affiliate marketing techniques
  • Leverage AI tools for enhanced creativity and efficiency
  • Implement advanced strategies for email and WhatsApp marketing
  • Gain Google-specialized skills for advanced analytics and reporting