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20-Hour Course: Mastering AI Tools and Prompt Engineering for Digital Marketing

ChatGPT/GPT-4.0 (1 Hour): Generating blog posts, ad copies, and social media captions Creating effective prompts for specific content needs
Jasper AI (1 Hour): Writing long-form content for SEO Creating brand-aligned marketing material
Writesonic (1 Hour): AI-powered content ideas and quick content drafts

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This course provides an in-depth understanding of the best AI tools available for digital marketing, focusing on creating effective prompts to maximize their potential in real-world applications. The syllabus covers tools for content creation, design, data analytics, automation, and more.

Course Structure: Modules and Hourly Breakdown

Module 1: Introduction to AI Tools for Digital Marketing (2 Hours)

Overview of AI in Digital Marketing (1 Hour)
- Evolution of AI in marketing
- Benefits of AI tools: Efficiency, personalization, and scalability
Understanding Prompt Engineering Basics (1 Hour)
- What are prompts and why they matter
- Principles of creating effective prompts for AI tools