Module 1: Social Media Basics and Profile Setup (8 Hours)

• Understanding Social Media Platforms and Audiences (4 Hours)
• Optimizing Business Profiles for Branding (4 Hours)

Module 2: Social Media Optimization (SMO) (12 Hours)

• Content Creation and Engagement Techniques (6 Hours)
• Community Building and Analytics Tracking (6 Hours)

Module 3: Social Media Advertising (20 Hours)

• Meta Ads: Facebook and Instagram Campaign Creation (10 Hours)
• LinkedIn Ads and Pinterest Ads (6 Hours)
• Budgeting and Analytics for Social Media Ads (4 Hours)

Module 1: Introduction to PPC Advertising (6 Hours)

• Overview of PPC: Search and Display Networks (2 Hours)
• Campaign Objectives and Setup Basics (4 Hours)

Module 2: Google Ads Mastery (20 Hours)

• Search Ads and Display Ads (12 Hours)
• YouTube Ads and Shopping Campaigns (8 Hours)

Module 3: Analytics and Campaign Optimization (8 Hours)

• Google Ads Performance Tracking (4 Hours)
• A/B Testing and Optimization Techniques (4 Hours)

Module 4: Advanced PPC Strategies (6 Hours)

• Retargeting Campaigns and Smart Bidding Strategies (6 Hours)

Module 1: Affiliate Marketing Basics (6 Hours)

• Affiliate Programs: Amazon, ClickBank, and Others (4 Hours)
• Tracking and Analytics for Affiliate Marketing (2 Hours)

Module 2: Creating Affiliate Websites (6 Hours)

• Building Niche Websites with WordPress (3 Hours)
• SEO for Affiliate Content (3 Hours)

Module 3: Advanced Affiliate Strategies (8 Hours)

• Diversifying Revenue Streams (4 Hours)
• Scaling Traffic through Paid and Organic Methods (4 Hours)

Module 1: Web Development Fundamentals (12 Hours)

• Introduction to Web Technologies (4 Hours)
  • HTML, CSS, and JavaScript Overview
  • How websites function: Client-side and server-side basics
• Basic HTML and CSS for Web Design (8 Hours)
  • HTML structure: Elements, tags, and attributes
  • CSS styling: Selectors, properties, and layouts

Module 2: Advanced Web Development with JavaScript (24 Hours)

• JavaScript Basics (8 Hours)
  • Variables, operators, loops, and functions
• Interactive Features with JavaScript (8 Hours)
  • DOM manipulation and event handling
  • Adding animations and user interactions
• Responsive Design with HTML/CSS/JS (8 Hours)
  • Creating mobile-friendly designs
  • Using frameworks like Bootstrap

Module 3: WordPress Web Development (36 Hours)

• Setting Up WordPress (6 Hours)
  • Installing WordPress and configuring settings
  • Choosing themes and plugins
• Building Websites with WordPress (12 Hours)
  • Designing pages using Elementor or Gutenberg
  • Customizing themes and layouts
• Advanced WordPress Features (12 Hours)
  • Creating custom post types
  • Integrating third-party tools (SEO plugins, analytics)
• Securing and Maintaining WordPress Sites (6 Hours)
  • Backups, updates, and security best practices

Module 4: E-commerce Customization with Shopify (24 Hours)

• Introduction to Shopify (4 Hours)
  • Setting up a Shopify store
  • Choosing themes and customizing layouts
• Managing Products and Inventory (8 Hours)
  • Adding and categorizing products
  • Setting up pricing, shipping, and taxes
• Designing a Customer-Friendly Store (8 Hours)
  • Optimizing checkout processes
  • Integrating payment gateways and marketing tools
• Shopify Apps and Analytics (4 Hours)
  • Enhancing functionality with Shopify Apps
  • Analyzing sales and customer behavior

Module 1: Advanced Google Analytics (6 Hours)

• Tracking Goals and Conversions (3 Hours)
• Custom Reports and Dashboards (3 Hours)

Module 2: Google Tag Manager and Data Studio (4 Hours)

• Event Tracking with Tag Manager (2 Hours)
• Creating Campaign Dashboards in Data Studio (2 Hours)

Email Marketing (6 Hours)

• Crafting Engaging Email Campaigns (4 Hours)
• Analyzing Email Performance Metrics (2 Hours)

WhatsApp Marketing (4 Hours)

• Setting Up WhatsApp Business Tools (2 Hours)
• Crafting Campaigns and Using Automation Features (2 Hours)

• Total Duration: 270 Hours
• Key Segments: SEO, SMM, PPC, Affiliate Marketing, Web Development
• Key Learning Outcomes:
  • Master digital marketing techniques in SEO, PPC, SMM, and Affiliate Marketing
  • Build and manage websites using WordPress and customize eCommerce stores on Shopify
  • Design responsive websites using HTML, CSS, and JavaScript
  • Implement effective email and WhatsApp marketing strategies
  • Use Google tools for advanced analytics and reporting