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Online Course: Social Media Marketing Expert

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From Beginner to Expert: Comprehensive Organic and Paid Techniques

This course equips learners with the skills to develop, grow, and manage social media profiles for personal branding, clients, or career opportunities. It covers the entire spectrum of social media marketing, including strategy, content creation, analytics, and advertising.

Module 1: Introduction to Social Media Marketing (6 Hours)

Session 1: Overview of Social Media Marketing (2 Hours)
- History and evolution of social media
- Current trends and future opportunities
- Platforms overview: Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Twitter/X
Session 2: Understanding the Marketing Funnel (2 Hours)
- Awareness, Consideration, and Conversion stages
- Role of social media in integrated marketing strategies
Session 3: Identifying Goals and Audience (2 Hours)
- Setting SMART goals for social media campaigns
- Building audience personas based on demographics, interests, and behavior