BLACK FRIDAY - Flat 50% on our career courses ... Call - 99289-06606 Enquire now

Paid Marketing Course

Total Duration: 80 Hours
Key Platforms Covered: Google Ads, Meta Ads, Video Ads
Learning Outcomes: Create and manage paid ad campaigns across platforms Optimize campaigns for performance and ROI Analyze and report on ad performance with actionable insights

What is Paid Marketing? (2 Hours)
- Importance of paid marketing in the digital ecosystem
- Overview of platforms: Google Ads, Meta Ads, and Video Ads
Understanding the Marketing Funnel (2 Hours)
- Awareness, Consideration, and Conversion stages
- How paid marketing fits into a multi-channel strategy
Key Terms and Metrics in Paid Marketing (2 Hours)
- CTR, CPC, CPM, CPA, ROAS
- Importance of tracking KPIs