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Ace Your FB Ads Course Curriculum
Ace Your FB Ads Course Curriculum
Start Date
15/05/2024
End Date
15/08/2024
Category
Social Media Marketing
Week 1: Introduction to Facebook Advertising
– Discover the ins and outs of Facebook Ads and its audience demographics
– Get to know the Facebook Ads Manager interface like a pro
– Learn how to set goals for your Facebook advertising campaigns
Week 2: Ad Campaign Objectives and Targeting
– Find out how to choose the right campaign objective for your goals
– Master targeting options such as demographics, interests, and behaviors
– Learn how to use custom audiences, lookalike audiences, and retargeting strategies to your advantage
Week 3: Ad Creative and Copywriting
– Design eye-catching ad creatives that will make your audience stop scrolling
– Craft compelling ad copy that converts
– Explore various ad formats including image ads, video ads, carousel ads, and more
Week 4: Budgeting and Bidding Strategies
– Set an appropriate budget for your Facebook ad campaigns
– Understand bidding strategies such as CPC, CPM, and CPA
– Optimize budget allocation based on campaign performance
Week 5: Ad Placement and Optimization
– Choose the right ad placements across Facebook, Instagram, Audience Network, and Messenger
– Experiment with split testing ad variations to optimize performance
– Monitor ad performance and make adjustments in real-time
Week 6: Advanced Facebook Advertising Tactics
– Utilize Facebook pixel for conversion tracking and optimization
– Implement dynamic ads and product catalogs
– Learn how to scale successful ad campaigns and maximize ROI
Week 7: Case Studies and Final Projects
– Analyze successful Facebook ad campaigns and learn from them
– Participate in group projects to develop and present a Facebook advertising strategy
– Get answers to your questions during a Q&A session and wrap up the course with a bang!
Accordion #2
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