– Create a GMB account and claim your business listing so you can start optimizing your profile

– Verify your business listing through mail, phone, or email verification to ensure that your business information is accurate and up-to-date

– Optimize your business profile with correct information, photos, and categories to increase your visibility on Google

– Learn strategies for responding to reviews and managing your online reputation to build trust with your customers

– Encourage happy customers to leave positive reviews on your GMB profile to increase your credibility

– Handle negative reviews and resolve customer complaints effectively to maintain your reputation

– Utilize GMB’s posting feature to share updates, promotions, and events with your customers

– Engage with customers through Q&A, messaging, and appointment bookings to build relationships

– Monitor engagement metrics and insights to track your performance and see what’s working

– Optimize your GMB profile for local search visibility to get found by people near you

– Understand the factors that influence GMB ranking and visibility to improve your ranking

– Implement best practices for local SEO on your GMB profile to increase your visibility

– Analyze GMB insights and performance metrics to see how your profile is performing

– Understand key metrics such as views, clicks, and actions to make data-driven decisions

– Use data insights to optimize your GMB strategy and drive business results

– Leverage GMB’s integration with Google Ads, Google Maps, and other Google services to increase your reach

– Incorporate GMB into your overall marketing strategy for maximum impact to get the most out of your efforts

– Use

– Analyze real-world examples of successful GMB optimization and marketing strategies to see what works in practice

– Work on group projects to develop and present a comprehensive GMB optimization plan to put what you’ve learned into action