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Customer Understanding in DM – Customer Insights Unlocked
Customer Understanding in DM – Customer Insights Unlocked
Start Date
16/05/2024
End Date
31/08/2024
Category
Digital Marketing
Week 1: Introduction to Customer Understanding in Digital Marketing
– Discover why customer insights are crucial to your digital marketing strategy.
– Get a bird’s eye view of the most important concepts and frameworks that help you understand customer behavior.
– Learn how to set goals and objectives for your customer understanding initiatives.
Week 2: Market Research and Analysis
– Conduct market research to identify target markets, segments, and personas.
– Gather customer insights using qualitative and quantitative research methods.
– Analyze market trends, competitive landscape, and consumer behavior.
Week 3: Customer Journey Mapping
– Map the customer journey to understand touchpoints, interactions, and pain points.
– Identify key moments of truth and opportunities for engagement along the customer journey.
– Create customer journey maps to visualize and communicate insights.
Week 4: Customer Segmentation and Targeting
– Segment customers based on demographics, psychographics, and behavior.
– Identify high-value customer segments and target audiences for marketing initiatives.
– Personalize marketing messages and experiences to resonate with different customer segments.
Week 5: Data Collection and Analysis
– Collect customer data from various sources such as CRM systems, web analytics, and surveys.
– Analyze customer data to uncover patterns, trends, and correlations.
– Use data visualization tools and techniques to communicate insights effectively.
Week 6: Customer Feedback and Voice of Customer (VoC)
– Gather customer feedback through surveys, interviews, and social listening.
– Analyze customer feedback to identify areas for improvement and innovation.
– Implement voice of customer (VoC) programs to capture and act on customer insights.
Week 7: Customer Experience (CX) Design
– Design customer-centric experiences across touchpoints and channels.
– Map out customer journeys and design seamless, frictionless experiences.
– Implement CX initiatives to delight customers and drive loyalty.
Week 8: Personalization and Segmented Marketing
– Leverage customer data to personalize marketing messages, offers, and experiences.
– Implement segmented marketing campaigns tailored to specific customer segments.
– Test and optimize personalized marketing tactics for maximum impact.
Week 9: Customer Retention and Loyalty
– Develop strategies to retain and nurture existing customers.
– Build customer loyalty through rewards programs, exclusive offers, and personalized experiences.
– Measure customer lifetime value (CLV) and implement retention-focused marketing initiatives.
Week 10: Case Studies and Real-World Applications
– Analyze real-world examples of successful customer understanding and insights-driven marketing strategies.
– Work in groups to develop and present a comprehensive customer understanding plan for a chosen business or industry.
Accordion #2
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