Discover advanced search engine optimization (SEO) techniques to improve your organic search visibility, and implement advanced on-page and off-page SEO strategies.
Use data analysis and insights to inform your SEO strategy and tactics.
Adopt agile marketing methodologies to iterate and optimize marketing campaigns in real time.
Implement rapid experimentation and learning cycles to drive continuous improvement and cultivate a culture of innovation and agility within the marketing team.
Analyze real-world examples of successful performance-driven digital marketing campaigns and strategies.
Work on group projects to develop and present a performance-driven marketing plan for a chosen business or industry, and participate in a Q&A session and course wrap-up.
