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From Likes to Sales Conversion Catalyst Course Curriculum
From Likes to Sales Conversion Catalyst Course Curriculum
Start Date
15/05/2024
End Date
15/08/2024
Category
Social Media Marketing
Week 1: Introduction to Conversion Optimization on Social Media
Discover the importance of conversion optimization in social media marketing.
Learn how to set goals for increasing conversions and driving sales through social media.
Week 2: Understanding Your Audience and Their Needs
Get to know your target audience on a deeper level by conducting audience research.
Identify pain points and motivations that influence purchasing decisions to map out the customer journey and identify opportunities for conversion optimization.
Week 3: Crafting Compelling Content to Drive Conversions
Learn techniques for creating content that resonates with your target audience.
Utilize persuasive messaging, storytelling, and social proof to drive action.
Optimize landing pages and calls to action for maximum conversion impact.
Week 4: Leveraging Social Proof and User Testimonials
Incorporate social proof elements such as reviews, testimonials, and case studies to build credibility.
Learn strategies for collecting and showcasing user-generated content and leveraging influencer endorsements and partnerships.
Week 5: Implementing Conversion-Optimized Ad Campaigns
Design and optimize ad creative to drive clicks and conversions.
Utilize targeting options and ad formats that align with conversion objectives.
A/B test ad variations and optimize campaign performance based on results.
Week 6: Retargeting and Remarketing Strategies
Implement retargeting campaigns to re-engage users who have shown interest.
Learn strategies for segmenting audiences based on behavior and engagement level.
Personalize messaging and offers to encourage repeat visits and conversions.
Week 7: Analyzing and Optimizing Conversion Performance
Use social media analytics tools to track conversion metrics and performance.
Identify bottlenecks and friction points in the conversion funnel.
Iterate and optimize campaigns based on data insights to improve conversion rates.
Accordion #2
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