Learn about Google’s Quality Score and how it impacts ad performance.
Discover strategies for improving Quality Score through keyword relevance, ad quality, and landing page experience, and maximizing ad position and visibility with a high Ad Rank.
Enhance ad visibility and engagement by implementing ad extensions.
Learn how to customize ad content dynamically using ad customizers and leverage site links, callouts, structured snippets, and other ad extensions effectively.
Learn how to set up conversion tracking using Google Analytics and Google Tag Manager.
You’ll also analyze campaign performance metrics such as clicks, impressions, CTR, and conversion rate, and use data insights to optimize campaigns and improve ROI.
Get advanced targeting options such as remarketing, audience targeting, and demographic targeting.
Learn how to leverage advanced features such as ad scheduling, ad rotation, and campaign experiments, scale successful campaigns, and expand reach across different ad networks.
Analyze successful Google Ads campaigns in different industries and work on group projects to develop and present a comprehensive Google Ads campaign strategy.
