We’ll start by understanding the basics and how they fit into the bigger picture of digital marketing. You’ll learn all about the key concepts and principles of email marketing strategies and tactics.
Work together to set goals and objectives for mastering email marketing essentials.
We’ll cover how to build and grow your email subscriber lists through organic and paid acquisition channels. You’ll learn how to segment email lists based on demographics, behaviors, and preferences.
Learn to implement email list hygiene and compliance practices to maintain list quality and deliverability.
We’ll show you how to implement email automation workflows and sequences to nurture leads and drive conversions. You’ll learn how to set up triggered emails, drip campaigns, and behavior-based automation.
Plus, we’ll optimize email timing, frequency, and cadence for maximum engagement and ROI.
We’ll cover email deliverability factors and best practices for inbox placement. You’ll learn how to implement authentication protocols such as SPF, DKIM, and DMARC to improve deliverability.
Plus, we’ll teach you about complying with anti-spam laws and regulations such as CAN-SPAM and GDPR to maintain your sender reputation.
We’ll guide you through developing comprehensive email marketing strategies and campaigns to achieve business objectives.
You’ll learn how to plan and schedule email campaigns, promotions, and content calendars. Plus, we’ll show you how to align email marketing with broader digital marketing strategies and initiatives.
Let’s explore emerging trends and technologies shaping the future of email marketing. You’ll learn how to predict the impact of AI, automation, personalization, and interactive email on email marketing.
Plus, we’ll work together on group projects to develop and present innovative email marketing strategies and solutions.
