Get ready to learn all about Mailchimp and how it can help you with your email marketing campaigns. We’ll be covering the basics, including key features, concepts, and principles of email campaign creation and management.
In this module, we’ll be creating and configuring your Mailchimp account for email marketing campaigns.
We’ll also be building and managing email lists, segments, and tags. Plus, we’ll be implementing best practices for list hygiene, compliance, and deliverability.
Get ready to design! This week, we’ll be customizing and designing email templates and layouts in Mailchimp’s drag-and-drop editor.
We’ll be adding images, text, buttons, and other content blocks to create visually appealing emails. Plus, we’ll be using Mailchimp’s template library and design tools to streamline email creation.
In this module, we’ll be developing email content strategies and editorial calendars to guide content creation efforts. We’ll be writing compelling email copy and subject lines to grab attention and drive action.
Plus, we’ll be using storytelling techniques, personalization, and persuasion principles in email content.
It’s time to grow your email subscriber lists in Mailchimp! We’ll be implementing lead generation tactics and strategies, creating opt-in forms, landing pages, and lead magnets to capture and convert leads.
Plus, we’ll be using Mailchimp’s integrations and plugins to sync contacts and data from other platforms.
Get ready to test and optimize your email campaigns! We’ll be conducting A/B tests and multivariate tests to optimize email subject lines, content, and calls-to-action in Mailchimp.
We’ll also be analyzing email performance metrics such as open rate, click-through rate (CTR), and conversion rate in Mailchimp. Plus, we’ll be using test results and data insights to iterate and improve email campaigns for better results.
