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Mindful Marketing Power of Psychology in Marketing
Mindful Marketing Power of Psychology in Marketing
Start Date
16/05/2024
End Date
31/08/2024
Category
DM & Buisness
Week 1: Introduction to Mindful Marketing
Get a comprehensive introduction to mindful marketing and its impact on business
Discover key psychological theories and concepts relevant to marketing
Set goals and objectives for applying psychology in your marketing strategies
Week 2: Consumer Behavior and Decision-Making
Explore consumer behavior theories and models to understand purchase decisions
Analyze psychological factors that influence consumer perceptions, attitudes, and motivations
Apply behavioral economics principles to predict and influence consumer choices
Week 3: Brand Psychology and Emotional Branding
Understand the psychological foundations of brand perception, loyalty, and attachment
Learn how to create emotional connections with consumers through brand storytelling and experiences
Leverage brand archetypes and personas to evoke desired emotions and associations
Week 4: Persuasion and Influence Techniques
Discover the power of persuasion techniques and social influence principles in marketing
Apply persuasion frameworks such as Cialdini’s principles of influence to marketing campaigns
Use social proof, scarcity, reciprocity, and authority to persuade and influence consumer behavior
Week 5: Cognitive Biases and Decision Heuristics
Gain knowledge about cognitive biases and decision heuristics that influence consumer judgments and choices
Identify common cognitive biases such as anchoring, framing, and confirmation bias
Learn to leverage cognitive biases in marketing messaging, pricing strategies, and decision-making processes
Week 6: Motivation and Goal Setting
Dive into motivational theories and goal-setting strategies to drive consumer behavior change
Understand intrinsic and extrinsic motivations and their impact on decision-making
Apply goal-setting frameworks such as SMART goals to marketing campaigns and promotions
Week 7: Behavioral Economics and Nudge Theory
Be introduced to behavioral economics principles and nudge theory in marketing
Use choice architecture and nudges to influence consumer decisions and behaviors
Design marketing interventions and campaigns that encourage desired behaviors and outcomes
Week 8: Neuromarketing and Sensory Marketing
Discover the role of neuroscience and sensory marketing in consumer perception and decision-making
Leverage insights from brain science to design persuasive marketing messages and experiences
Apply sensory cues such as colors, sounds, and smells to enhance brand appeal and engagement
Week 9: Ethical Considerations in Mindful Marketing
Understand ethical considerations and responsibilities in applying psychology to marketing
Learn to avoid manipulative tactics and deceptive practices in marketing communications
Develop transparent and responsible marketing strategies that prioritize consumer well-being
Week 10: Case Studies and Best Practices
Analyze real-world examples of successful mindful marketing campaigns and initiatives
Work in groups to develop and present mindful marketing strategies for specific industries or scenarios
Participate in a Q&A session and wrap up the course on a high note!
Accordion #2
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