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Neuromarketing Insights The Science of Selling
Neuromarketing Insights The Science of Selling
Start Date
16/05/2024
End Date
31/08/2024
Category
Branding
Week 1: Introduction to Neuromarketing:
We’ll be discussing the principles of neuromarketing and its applications in consumer behavior research.
We’ll also give you a brief overview of key concepts in neuroscience and psychology relevant to marketing and advertising.
Finally, we’ll set goals and objectives to help you master neuromarketing insights through the course.
Week 2: The Brain and Decision Making:
We’ll explore the neuroscience of decision-making, including the role of emotions and cognition in consumer behavior.
You’ll learn about the brain’s reward system and how it influences purchase decisions.
We’ll also analyze case studies and real-world examples of neuromarketing research in action.
Week 3: Persuasion and Influence Techniques:
We’ll teach you persuasion and influence techniques based on principles of behavioral psychology.
You’ll learn how to apply these techniques in marketing and advertising campaigns to influence consumer behavior.
We’ll also examine ethical considerations and implications of using persuasive techniques in marketing.
Week 4: Sensory Marketing and Brand Experience:
In this module, we’ll be discussing the role of sensory marketing in creating memorable brand experiences.
You’ll learn how different sensory stimuli (e.g., sight, sound, touch) influence consumer perceptions and behavior.
Also, develop sensory marketing strategies to enhance brand engagement and loyalty.
Week 5: Attention and Memory in Marketing:
We’ll discuss how attention and memory processes affect consumer perceptions and brand recall.
Learn to leverage attention-grabbing techniques in marketing communications to increase message retention.
We’ll also teach you how to design marketing campaigns that optimize attention and memory for maximum impact.
Week 6: Neuromarketing Research Methods:
In this module, we’ll explore neuromarketing research methods such as EEG, fMRI, and eye-tracking.
Learn to design and conduct neuromarketing experiments to measure brain responses to marketing stimuli.
Get an understanding of how to interpret and analyze neuromarketing data to derive actionable insights for marketing strategy.
Week 7: Neuromarketing in Digital Marketing:
We’ll apply neuromarketing principles to digital marketing channels such as websites, emails, and social media.
Learn to design user experiences that optimize cognitive load and decision-making processes.
We’ll also teach you how to use data analytics and A/B testing to optimize digital marketing campaigns based on neuromarketing insights.
Week 8: Neuromarketing Case Studies and Applications:
We’ll analyze real-world examples of successful neuromarketing campaigns and initiatives.
You’ll work on group projects to develop and present a neuromarketing strategy for a chosen business or industry.
Finally, we’ll have a Q&A session and wrap up the course.
Accordion #2
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