Learn how to leverage email marketing automation tools and platforms to streamline campaign execution.
Design automated email sequences for lead nurturing, onboarding, and customer retention, and implement segmentation, personalization, and dynamic content for improved engagement and conversion.
Analyze real-world examples of successful performance-driven digital marketing campaigns and strategies.
Get hands-on experience to work on group projects to develop and present a performance-driven marketing plan for a chosen business or industry, and participate in a Q&A session to wrap up the course.
