Identify and analyze retail consumer segments, preferences, and behaviors. We’ll help you understand trends and shifts in consumer shopping habits, preferences, and expectations.
You’ll learn how to tailor retail marketing strategies and tactics to address evolving consumer needs and trends.
Develop retail branding strategies and positioning tactics to differentiate your brand in the market. Create compelling brand stories, visuals, and experiences to resonate with target consumers.
Learn to use brand identity elements such as logos, colors, and messaging to build brand recognition and loyalty.
