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Search Campaign Wizardry – Create Effective Google Ads Campaigns Curriculum
Search Campaign Wizardry – Create Effective Google Ads Campaigns Curriculum
Start Date
16/05/2024
End Date
31/08/2024
Category
Search Engine Marketing
Week 1: Introduction to Search Campaigns
Get an in-depth understanding of the role of search campaigns in Google Ads.
Learn about search intent, and the user journey, and set goals and objectives for search campaign success.
Week 2: Keyword Research and Selection
Discover the secrets to conducting comprehensive keyword research using Google Keyword Planner and other tools.
Identify relevant keywords with commercial intent, and organize them into effective ad groups and campaigns.
Week 3: Crafting Compelling Ad Copy
Learn how to write persuasive ad copy that entices users to click.
Utilize ad extensions to enhance ad visibility and engagement, and A/B test ad variations to optimize performance.
Week 4: Understanding Quality Score and Ad Rank
Understand the impact of Google’s Quality Score on ad performance.
Learn strategies for improving Quality Scores through keyword relevance, ad quality, and landing page experience.
Maximize ad position and visibility with a high Ad Rank.
Week 5: Bidding Strategies and Budget Optimization
Explore different bidding strategies such as manual CPC, automated bidding, and target CPA.
Set and optimize campaign budgets for maximum ROI.
Utilize bid adjustments for device, location, and audience targeting.
Week 6: Tracking and Analytics
Master the art of setting up conversion tracking using Google Analytics and Google Tag Manager.
Analyze campaign performance metrics such as clicks, impressions, CTR, and conversion rate.
Use data insights to optimize campaigns and improve ROI.
Week 7: Advanced Strategies and Optimization Techniques
Dive into advanced targeting options such as remarketing, audience targeting, and demographic targeting.
Leverage advanced features such as ad scheduling, ad rotation, and campaign experiments.
Scale successful campaigns and expand reach across different ad networks.
Week 8: Case Studies and Final Projects
Analyze successful search campaigns in different industries.
Collaborate with peers to develop and present a comprehensive search campaign strategy.
Ask any remaining questions in our Q&A session.
Accordion #2
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