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SEM Essentials Course Curriculum
SEM Essentials Course Curriculum
Start Date
16/05/2024
End Date
31/08/2024
Category
Search Engine Marketing
Week 1: Introduction to SEM
Learn the ins and outs of SEM and why it’s so important in the digital marketing world.
Discover the difference between SEO and SEM, and how to set goals for your campaigns.
Week 2: Introduction to Google Ads
Dive into the Google Ads platform and its advertising networks.
Get familiar with different campaign types, ad formats, and how to set up accounts and campaign structure.
Week 3: Keyword Research and Selection
Discover the techniques for conducting keyword research using Google Keyword Planner and other tools.
Identify high-potential keywords with commercial intent and organize them into effective ad groups and campaigns.
Week 4: Creating Compelling Ad Copy
Write persuasive ad copy that drives clicks and conversions.
Learn best practices for ad headlines, descriptions, and call-to-action (CTA).
A/B test ad variations to optimize performance.
Week 5: Bidding Strategies and Budget Optimization
Understand different bidding strategies such as manual CPC, automated bidding, and target CPA.
Set and optimize campaign budgets for maximum ROI and utilize bid adjustments for device, location, and audience targeting.
Week 6: Ad Extensions and Ad Customizers
Implement ad extensions to enhance ad visibility and engagement.
Customize ad content dynamically using ad customizers, and leverage site links, callouts, structured snippets, and other ad extensions effectively.
Week 7: Tracking and Analytics
Set up conversion tracking using Google Analytics and Google Tag Manager.
Analyze campaign performance metrics such as clicks, impressions, CTR, and conversion rate.
Use data insights to optimize campaigns and improve ROI.
Week 8: Advanced Strategies and Optimization Techniques
Implement advanced targeting options such as remarketing, audience targeting, and demographic targeting.
Leverage advanced features such as ad scheduling, ad rotation, and campaign experiments.
Scale successful campaigns, and expand reach across different ad networks.
Week 9: Case Studies and Final Projects
Analyze successful SEM campaigns in different industries.
Participate in group projects to develop and present a comprehensive SEM strategy.
Join the Q&A session and course wrap-up.
Accordion #2
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