– Ready to get started with Google Ads? We’ll walk you through the platform and its advertising networks.

– You’ll learn about different campaign types and ad formats, and we’ll show you how to set up a Google Ads account and campaign structure.

– This week, we’ll cover techniques for conducting keyword research using Google Keyword Planner and other tools.

– We’ll show you how to identify high-potential keywords with commercial intent and organize them into effective ad groups and campaigns.

– Writing persuasive ad copy is an art! We’ll give you best practices for ad headlines, descriptions, and call-to-action (CTA), and show you how to A/B test ad variations to optimize performance.

– Let’s talk about different bidding strategies such as manual CPC, automated bidding, and target CPA.

– You’ll learn how to set and optimize campaign budgets for maximum ROI, and how to utilize bid adjustments for device, location, and audience targeting.

– Ad extensions are a powerful tool for enhancing ad visibility and engagement. We’ll show you how to implement them effectively.

– You’ll also learn how to customize ad content dynamically using ad customizers, and how to leverage site links, callouts, structured snippets, and other ad extensions.

– It’s time to talk about tracking and analytics! We’ll show you how to set up conversion tracking using Google Analytics and Google Tag Manager.

– You’ll learn how to analyze campaign performance metrics such as clicks, impressions, CTR, and conversion rate, and how to use data insights to optimize campaigns and improve ROI.

– Ready to take your SEM game to the next level? We’ll cover advanced targeting options such as remarketing, audience targeting, and demographic targeting.

– You’ll also learn how to leverage advanced features such as ad scheduling, ad rotation, and campaign experiments, and how to scale successful campaigns and expand reach across different ad networks.

– You’ve made it to the final week! We’ll analyze successful SEM campaigns in different industries and work on group projects to develop and present a comprehensive SEM strategy.

– You’ll also have the opportunity to ask any remaining questions and wrap up the course.