– Uncover the secrets to conducting killer keyword research using top tools like Google Keyword Planner, SEMrush, and Ahrefs

– Identify high-potential keywords with low competition and high search volume, and analyze keyword relevance to your target audience

– Master the art of optimizing website structure, URL structure, and internal linking for SEO

– Get the lowdown on how to write SEO-friendly content with optimized headings, meta tags, and alt attributes

– Learn how to implement schema markup and rich snippets to boost your visibility in search results

– Gain insight into the importance of backlinks in SEO and learn how to acquire high-quality backlinks from authoritative websites

– Avoid black hat SEO tactics and build a natural, diverse link profile that boosts your search visibility

– Learn how to conduct technical SEO audits to identify issues and opportunities to optimize website speed, mobile responsiveness, and crawlability

– Implement HTTPS, canonical tags, and XML sitemaps to improve your search visibility

– Optimize your Google My Business (GMB) profile for local search visibility

– Create and optimize local landing pages for target locations, and leverage local citations, reviews, and directories to boost your local SEO

– Set up Google Analytics and Google Search Console for SEO tracking

– Analyze SEO performance metrics like organic traffic, keyword rankings, and conversion rate, and use data insights to optimize SEO strategies and improve ROI

– Stay up-to-date with the latest SEO trends and algorithm updates

– Implement advanced SEO techniques like voice search optimization, featured snippets, and video SEO

– Create a long-term SEO strategy for sustainable organic growth

– Analyze real-world examples of successful SEO campaigns and strategies

– Work on group projects to develop and present a comprehensive SEO strategy for a chosen website or business