– Get to grips with the fundamentals of SEO and how it can boost your search visibility

– Learn how to conduct keyword research that will help you optimize website content for search engines

– Discover how to build backlinks and improve website authority for better search rankings

– Develop a content marketing strategy that is curated for your business objectives and target audience.

– Get a comprehensive understanding of how to create high-quality, valuable content across various formats, such as blog posts, videos, and infographics.

– Learn to distribute content through various channels and platforms.

– Build a strong social media presence and learn to engage with followers effectively.

– Curate content that resonates with your target audiences and encourages interaction.

– Build communities around common interests and values to foster brand advocacy and loyalty

– Identify and partner with influencers who are thought leaders in your industry or niche.

– Develop influencer marketing campaigns and collaborations to amplify your reach.

– Measure the impact of influencer marketing initiatives and optimize performance.

– Build and segment email lists to nurture leads and engage subscribers.

– Create effective email campaigns, including newsletters, promotions, and automated sequences

– Optimize email content and design for maximum deliverability and engagement.

Learn ways to develop relationships with journalists, bloggers, and media outlets in your industry.

– Pitch stories and press releases to secure media coverage and exposure.

– Monitor media mentions and leverage PR opportunities to enhance brand visibility.

– Build and manage online communities around your brand or products.

– Facilitate discussions, address customer inquiries, and resolve issues in online forums.

– Leverage user-generated content and community feedback to enhance brand loyalty.

– Set up tracking and measurement systems to monitor the performance of your organic marketing initiatives.

– Analyze key metrics and data insights to assess the effectiveness of your organic outreach strategies.

– Use data to optimize your organic marketing tactics and drive continuous improvement.

– Analyze real-world examples of successful organic marketing campaigns.

– Work on projects to develop and present a comprehensive organic marketing plan for a chosen business or industry

– Participate in a Q&A session and wrap up the course with a bang!