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SEO Unleashed Fundamentals and Beyond
SEO Unleashed Fundamentals and Beyond
Start Date
16/05/2024
End Date
31/08/2024
Category
Digital Marketing
Week 1: Introduction to Search Engine Optimization (SEO)
Learn the basics of SEO and why it’s so important in digital marketing.
We’ll also go over Google’s search algorithm and ranking factors.
Week 2: Keyword Research and Analysis
Discover the secrets of creating effective keyword research using tools like Google Keyword Planner, SEMrush, and Ahrefs.
We’ll show you how to find high-potential keywords with low competition and analyze their intent and relevance.
Week 3: On-Page SEO Optimization
Optimize your website’s structure, URL structure, and internal linking for SEO.
We’ll also teach you how to write SEO-friendly content with optimized headings, meta tags, and alt attributes.
Learn to implement schema markup and rich snippets for enhanced visibility.
Week 4: Off-Page SEO and Link Building
Learn why backlinks are so important in SEO and how to acquire high-quality backlinks from authoritative websites.
Also get an understanding of black hat SEO tactics to avoid and show you how to build a natural, diverse link profile.
Week 5: Technical SEO Essentials
Conduct technical SEO audits to identify issues and opportunities and optimize your website speed, mobile responsiveness, and crawlability.
We’ll also teach you how to implement HTTPS, canonical tags.
Week 6: Local SEO Optimization
Optimize your Google My Business (GMB) profile for local search visibility.
Create and optimize local landing pages for target locations.
Leverage local citations, reviews, and directories to boost local SEO.
Week 7: SEO Analytics and Performance Tracking
Set up Google Analytics and Google Search Console for SEO tracking.
Analyze SEO performance metrics such as organic traffic, keyword rankings, and conversion rate.
Use data insights to optimize SEO strategies and improve ROI.
Week 8: Advanced SEO Strategies and Trends
Stay updated on the latest SEO trends and algorithm updates.
Learn to Implement advanced SEO techniques such as voice search optimization, featured snippets, and video SEO.
We’ll also show you how to develop a long-term SEO strategy for sustainable organic growth.
Week 9: Case Studies and Real-World Applications
Analyze real-world examples of successful SEO campaigns and strategies.
Develop and present a comprehensive SEO strategy for a chosen website or business.
We’ll also have a Q&A session and wrap up the course.
Accordion #2
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