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SMM Essentials Unlocked Course Curriculum
SMM Essentials Unlocked Course Curriculum
Start Date
15/05/2024
End Date
15/08/2024
Category
Social Media Marketing
Week 1: Introduction to Social Media Marketing (SMM)
– Get an overview of SMM and learn why it’s important for businesses!
– Understand the different social media platforms and their unique audiences!
– Set SMART goals for your social media marketing campaigns!
Week 2: Content Strategy and Creation
– Craft a compelling brand story and message that your audience will love!
– Plan and schedule content for your social media platforms like a pro!
– Tailor your content to suit the unique characteristics of each platform!
Week 3: Community Engagement and Management
– Learn how to build and nurture a community around your brand!
– Use effective strategies to respond to comments, messages, and reviews!
– Handle customer inquiries and resolve issues like a pro!
Week 4: Social Media Advertising Basics
– Get an introduction to social media advertising platforms (e.g., Facebook Ads, Instagram Ads, Twitter Ads)!
– Understand different ad formats and targeting options!
– Discover budgeting and bidding strategies for social media ad campaigns!
Week 5: Analytics and Performance Tracking
– Utilize analytics tools to track performance and measure ROI like a pro!
– Master the key metrics for evaluating the success of your social media marketing efforts!
– Learn how to interpret data insights to optimize future campaigns!
Week 6: Influencer Marketing and Partnerships
– Identify and partner with influencers in your niche!
– Discover strategies for executing successful influencer marketing campaigns!
– Negotiate contracts and measure the effectiveness of influencer collaborations!
Week 7: Social Media Crisis Management
– Develop a crisis management plan for social media!
– Use effective strategies for handling negative feedback and managing online reputation!
– Learn how to turn challenges into opportunities for brand growth!
Week 8: Case Studies and Final Projects
– Analyze successful social media marketing campaigns and learn from them!
– Work on group projects to develop and present a comprehensive social media marketing strategy!
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