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Tag Manager Tactics – Learn Google Tag Manager
Tag Manager Tactics – Learn Google Tag Manager
Start Date
16/05/2024
End Date
31/08/2024
Category
Google Tools
Week 1: Introduction to Google Tag Manager (GTM)
Get ready to learn the ins and outs of GTM! You’ll explore the role of GTM in website tracking and analytics.
Check out the GTM interface, and learn about its key components like tags, triggers, and variables.
Week 2: Setting Up Google Tag Manager
Create your GTM account and container for website tracking.
Install the GTM container code on your website.
Understand the structure of GTM containers, tags, triggers, and variables.
Week 3: Implementing Basic Tags in GTM
Set up basic tracking tags like Google Analytics, Google Ads conversion tracking, and Facebook Pixel.
Configure triggers to fire tags based on user interactions.
Test and debug tags using GTM Preview mode.
Week 5: Enhanced E-commerce Tracking with GTM
Set up enhanced e-commerce tracking in Google Analytics using GTM.
Track product impressions, clicks, and purchases on e-commerce websites.
Configure custom data layer variables and triggers for e-commerce events.
Week 6: Event Tracking and Custom Dimensions
Implement event tracking for form submissions, button clicks, and video views.
Configure custom dimensions and metrics to capture more data in Google Analytics.
Use GTM’s built-in debugging tools to validate event-tracking implementation.
Week 7: Cross-Domain Tracking and Subdomain Tracking
Learn how to work effectively in cross-functional teams and collaborate with stakeholders.
Communicate design decisions and rationale to non-designers.
Use tools like Google Drive, Docs, and Slides for documentation and presentation.
Week 8: Case Studies and Real-World Applications
Analyzing real-world GTM implementation examples and case studies
Group projects to develop and present a comprehensive GTM implementation plan
Q&A session and course wrap-up
Accordion #2
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