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YouTube Marketing Course
YouTube Marketing Course
Start Date
15/05/2024
End Date
21/08/2024
Category
Social Media Marketing
Week 1: Introduction to YouTube Marketing:
– Overview of the platform and its audience demographics.
– Understanding the YouTube algorithm and ranking factors.
– Setting goals for YouTube marketing campaigns.
Week 2: Content Creation Strategies:
Planning and scripting engaging videos for YouTube.
Filming and editing techniques for high-quality content.
Optimizing video titles, descriptions, and thumbnails.
Week 3: Building Your YouTube Channel:
Techniques for increasing subscribers and viewership.
Collaborating with other YouTubers and influencers.
Cross-promotion strategies with other social media platforms.
Week 4: Monetization and YouTube Ads:
Introduction to YouTube Partner Program and monetization options.
Creating and optimizing YouTube ad campaigns.
Analyzing ad performance and optimizing campaigns.
Week 5: Community Engagement and Audience Building:
Building a Loyal Audience on YouTube.
Responding to comments, messages, and trends.
Hosting live streams and engaging with viewers.
Week 6: Analytics and Performance Tracking:
Using YouTube Analytics to track performance.
Key metrics for measuring success on YouTube.
Iterating and optimizing content and campaigns based on data insights.
Week 7: Case Studies and Final Projects:
Analyzing successful YouTube channels and campaigns.
Group projects to develop and present a YouTube marketing strategy.
Q&A session and course wrap-up
Accordion #2
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