SEO Diploma

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$49.98 $100

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Start Date5 Hrs 20 Min
Enrolled100
Lectures50
Skill LevelBasic
LanguageEnglish
Quizzes10
CertificateYes
Pass Percentage95%

What you'll learn

This comprehensive course provides in-depth training in all major areas of digital marketing, segmented into SEO, Social Media Marketing (SMM), Pay-Per-Click Advertising (PPC), and Affiliate Marketing with specialization modules in Google Tools, Email Marketing, and WhatsApp Marketing.

Course Content

Module 1: SEO Fundamentals (6 Hours)

Session 1: Introduction to SEO (2 Hours)
- Importance of SEO in digital marketing
- How search engines work (Google, Bing, Yahoo)
Session 2: Types of SEO (2 Hours)
- On-page, Off-page, and Technical SEO
- White-hat vs. Black-hat SEO techniques
Session 3: Key SEO Terminology (2 Hours)
- Keywords, SERP, Crawling, Indexing, Domain Authority, etc.

Module 2: Keyword Research and On-Page SEO (10 Hours)

Session 4: Keyword Research Techniques (3 Hours)
- Tools: Google Keyword Planner, SEMrush, Ahrefs
- Identifying long-tail and short-tail keywords
Session 5: On-Page Optimization (5 Hours)
- Optimizing titles, meta descriptions, headers, and content
- Image optimization and alt texts
- Internal linking and URL structure
Session 6: Content Marketing and SEO (2 Hours)
- Creating SEO-friendly blog posts and website content

Module 3: Technical SEO and Analytics (12 Hours)

Session 7: Technical SEO Basics (3 Hours)
- XML sitemaps, Robots.txt, canonical tags
- Optimizing site speed and mobile responsiveness
Session 8: Advanced Technical SEO (3 Hours)
- Schema markup and structured data
- Fixing crawl errors and broken links
Session 9: Introduction to Google Search Console (3 Hours)
- Setting up and using Search Console for tracking performance
Session 10: SEO Analytics (3 Hours)
- Understanding Google Analytics for SEO
- Measuring success: CTR, impressions, bounce rate

Module 4: Off-Page SEO and Link Building (12 Hours)

Session 11: Basics of Link Building (3 Hours)
- Importance of backlinks and link-building strategies
Session 12: Advanced Link Building (3 Hours)
- Outreach strategies and guest blogging
Session 13: Local SEO and GMB Optimization (3 Hours)
- Optimizing Google My Business for local searches
Session 14: SEO Tools Overview (3 Hours)
- Overview of SEMrush, Ahrefs, Moz, and Ubersuggest

Module 1: Social Media Fundamentals (8 Hours)

Session 1: Social Media Landscape (2 Hours)
- Platforms overview: Facebook, Instagram, LinkedIn, TikTok, Twitter/X
Session 2: Setting Up Business Profiles (2 Hours)
- Optimizing profiles for branding and engagement
Session 3: Content Strategy for Social Media (4 Hours)
- Planning content calendars
- Content formats: Stories, Reels, Videos, Blogs

Module 2: Social Media Optimization (SMO) (12 Hours)

Session 4: Optimizing Posts for Reach (3 Hours)
- Hashtag strategies and timing of posts
Session 5: Community Engagement (3 Hours)
- Building communities through comments and groups
Session 6: Analytics and Performance Tracking (3 Hours)
- Insights on Facebook, Instagram, and LinkedIn
Session 7: Social Media Tools (3 Hours)
- Hootsuite, Buffer, Canva, and Meta Business Suite

Module 3: Social Media Advertising (20 Hours)

Session 8: Introduction to Social Media Ads (2 Hours)
- Types of ads: Image, video, carousel, lead ads
Session 9: Meta Ads: Facebook and Instagram (6 Hours)
- Audience targeting and custom audiences
- Campaign creation and optimization
Session 10: LinkedIn Advertising (4 Hours)
- Sponsored posts, InMail campaigns
Session 11: TikTok Ads and Twitter Ads (4 Hours)
- Short-form video advertising and audience targeting
Session 12: Budget Management and Ad Analytics (4 Hours)
- Monitoring performance metrics and ROI