This course provides an in-depth understanding of the best AI tools available for digital marketing, focusing on creating effective prompts to maximize their potential in real-world applications. The syllabus covers tools for content creation, design, data analytics, automation, and more.
- What is Prompt Engineering?
- Prompt Anatomy & AI Behavior
- Roles, Formats, Tone Control
- Context Chaining, Few-Shot Learning, Prompt Testing
- Prompting for Productivity, Strategy, Summaries
- Persona Prompts, Chain of Thought, System Role Setup
- Visual Prompts: DALL·E, Midjourney, Leonardo AI
- ChatGPT, Bard, Gemini, Claude, Perplexity, Copy.ai
- AI in Writing, Coding, Design, Planning, Education
The “Artificial Intelligence Prompt Engineering – Basic to Advanced” course is designed to empower students, professionals, creators, and marketers with the most in-demand AI skill of the decade: prompt engineering. Whether you're using ChatGPT to write, DALL·E to create, or Midjourney to visualize, everything starts with a well-structured prompt.
This course begins by building foundational knowledge of how AI language models interpret instructions. You’ll learn about input-output behavior, AI limitations, prompt structures, roles, formatting techniques, and the psychology behind responses. From there, we progress into advanced prompt workflows tailored for specific use cases in content writing, business strategy, marketing, design, coding, customer service, education, and more.
You’ll explore real-world applications with AI tools including ChatGPT, Claude, Midjourney, DALL·E, Gemini, and Bard. The course includes labs on using AI to generate articles, business plans, ad campaigns, emails, product mockups, web designs, and social media visuals.
By the end, you’ll confidently write effective, context-aware, multi-turn prompts and use AI as a powerful co-pilot. You’ll also build a personalized prompt library and a portfolio of real AI-driven outcomes that can be showcased in interviews, freelance profiles, or your business.
This course is ideal for anyone who wants to be on the front line of the AI revolution — not just using AI tools but mastering how to command them.
Skills You Learn
Prompt Structuring, Context Framing, ChatGPT Expert Use, AI Design Briefs, Visual Prompting (Midjourney, DALL·E), Persona-Based Prompts, Multimodal Prompting, Prompt Libraries, AI Tool Fluency.
Ideal For
Students, marketers, copywriters, designers, entrepreneurs, developers, educators, business owners, and freelancers.
Outcomes
Master AI communication, use AI across business functions, build a personal prompt library, and earn a globally recognized prompt engineering certification.
Who Should Join This Program
- Students and professionals using AI in daily work
- Creators, writers, and designers using ChatGPT or Midjourney
- Educators and researchers using AI in content planning
- Businesses looking to adopt AI productively
- Freelancers and service providers automating workflows
Why Choose This Specialization
Prompt engineering is the #1 enabling skill for AI productivity. Instead of being replaced by AI, you’ll learn how to direct it with precision. This future-ready skill is in demand across every industry.
Project Highlights
- Prompt Library for Content, Marketing, Strategy & Design
- Midjourney Branding Mockup + Prompt Trail
- AI Email & Blog Generator (Multi-Turn Prompt)
- Business Strategy Map using AI Tools
- Final Portfolio: AI-Assisted Project Showcase
Career Support
- Prompt Engineer Resume Templates
- AI Freelancer Proposal Templates
- Portfolio of Use-Case Specific Prompts
- Internship & Remote AI Project Boards
Certification & Format
Duration: 6-8 Weeks | Mode: 100% Online
Live Sessions + Prompt Labs + AI Tools Access
Certificate: AI Prompt Engineering – Basic to Advanced
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